Are your clients happy with you?
Let’s face it, the recruitment business is about building relationships. As a recruiter for a staffing agency, building good relationships means increased business and client trust, so you want to make sure you’re doing all you can to make your clients happy. If you’re a staffing agency that’s experiencing strained relationships with clients, we listed out a few ways that will help strengthen those relationships and increase your business:
- Know Your Client’s Industry: You wouldn’t hire a doctor to perform surgery who never got their medical degree, right? So why would clients hire you to recruit for their industry if you know nothing about it? Remember, quality always wins over quantity. Recruiting expertise in a few industries is much better than knowing a just little bit in several industries. While the latter may get more business in the short term, it might cost clients in the long run. The bottom line is this: spend the time and effort to do your industry homework, and you’ll pass the test.
- Communicate. Communicate. Communicate. Did I mention communication? Keep your clients in the loop on where you stand with open jobs. The worst thing you can do is drop off the map, causing the client to have to take time out of their busy day to follow up with you. They want to fill their positions probably faster than you do, so keeping clients informed not only builds trust and credibility, it shows you’re on top of your game.
- Always Be Professional: When a company hires you to recruit on their behalf, you take on the “face” of their organization when you’re meeting with, talking to, and recruiting applicants. That means whatever you do – or don’t do – can impact their employer brand, credibility, and perhaps even overall reputation. Companies know this and want to make sure THEY are using the best recruiters that are smart, efficient, and can maintain the utmost professionalism.
- A great CRM is going to be the most valued tool to build a great relationship with clients. Staffing agency recruiters are bombarded by tasks each and every day, so utilizing a CRM to help manage client communication, tasks, and submissions are going to make sure you’re being efficient AND staying connected. If you’ve never used one, or looking for one with more features, give ApplicantStack a try. It’s feature-loaded, easy-to-use, and has CRM staffing agencies need.
Building great relationships with your clients is a benefit to your business in both the short and long term. What relationship-building strategies or techniques have you utilized that worked for you? Tell us in the comments section!